To celebrate the launch of Müller and Myprotein’s new high-protein yogurt and dessert range, the brands opened NO RESTaurant, a post-workout connection hub built around the insight that movement fuels meaningful connection. Designed as an immersive event, it brought fitness, fun, and food together in one high-energy space.

The Event

The venue featured two unique zones: the Sweat Zone, where guests took on playful physical challenges like the Hangbar and Balance Board to spark endorphins, and the Spark Zone, where interactive games encouraged genuine conversations and bonding beyond the workout. The concept flipped the idea of dining out into a lifestyle-driven, movement-first experience.

Our Involvement

As a world-class athlete and engaging personality, Ellie Kildunne was the perfect face for the activation. She threw herself into both zones, capturing and sharing content in real time. Through Instagram Reels and Stories, Ellie showcased the event’s buzz, behind-the-scenes moments, and natural product integration—while using polls, Q&As, and reflections on movement to drive interaction. Her authentic tone ensured campaign messages landed in a way that felt real and relatable.

The Results

The results spoke volumes: strong social engagement, a clear alignment between athlete and brand, and an emotional layer of storytelling that turned a product launch into a lifestyle experience.

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